Cookies Policy

1. WEBSITE OPERATOR

Mountain Talk Ltd. is a registered tour operator with registration certificate No. РК-01-8183.

2. WHAT ARE COOKIES?

Cookies are small text files that are stored on your device when you visit certain websites.

They may be used to ensure the proper functioning of the website, remember user preferences, analyse how the website is used, measure the effectiveness of advertising campaigns and provide content from external services.

Cookies may be:

• session cookies – deleted when the browsing session ends or the browser is closed;
• persistent cookies – remain on your device for a specified period;
• first-party cookies – set by the website you are visiting;
• third-party cookies – set by external service providers.

In this policy, the term "cookies" may also include similar technologies used to store or access information on your device, where applicable.

3. STRICTLY NECESSARY COOKIES

These cookies are necessary for the proper and secure operation of the website and for providing services explicitly requested by the user.

They may be used for:

• the basic operation of WordPress;
• website security;
• the operation of certain forms;
• preventing abuse and misuse;
• remembering your cookie consent choices;
• other essential technical functions.

These cookies are not used for advertising purposes. Where a cookie is strictly necessary for the operation of the website or for providing a service specifically requested by you, it may be active without prior consent.

4. FUNCTIONAL COOKIES

Functional cookies allow the website to remember certain settings and preferences selected by visitors.

The Mountain Talk website is available in more than one language and uses Polylang to manage its language versions.

Depending on the technical configuration, cookies or similar technologies may be used to remember or determine the visitor's selected language.

5. ANALYTICS COOKIES

Mountain Talk uses Google Analytics 4 (GA4) to obtain statistical information about how visitors use the website.

Google Analytics may collect information such as:

• pages visited;
• interactions with website content;
• duration and characteristics of a visit;
• the source or channel through which the website was reached;
• device and browser type;
• approximate geographical information;
• other statistical information about the use of the website.

This information helps us understand how visitors use the website and allows us to improve its content, structure and functionality.

Google tag and/or Google Tag Manager may be used to implement and manage certain measurement tools and services.

Analytics cookies and technologies are activated after the appropriate consent has been provided where such consent is required.

6. ADVERTISING AND MARKETING COOKIES

Mountain Talk uses online advertising through platforms such as Google Ads and Meta Ads.

Technologies connected with advertising campaigns may be used to:

• measure advertising conversions;
• determine whether a visit or action is associated with an advertising campaign;
• measure advertising performance;
• create audiences;
• perform remarketing;
• personalise advertising content where applicable.

Google Ads

Technologies provided by Google Ads may be used on the website to measure conversions and the effectiveness of advertising campaigns.

When the relevant advertising features are enabled, Google may use advertising cookies and other identifiers.

Meta Pixel

The website may use the Meta Pixel, provided by Meta Platforms, to measure the results of advertising campaigns on Facebook and Instagram, create audiences and provide other advertising functionality.

Marketing and advertising technologies that require consent are activated after the appropriate consent has been provided.

7. EMBEDDED YOUTUBE CONTENT

Certain pages on the website may contain videos embedded from YouTube, a service provided by Google.

When embedded content is loaded or interacted with, YouTube/Google may receive technical information and may use cookies or similar technologies.

Where consent is required for such technologies, they are activated in accordance with your cookie consent choices.

8. GOOGLE RECAPTCHA

We use Google reCAPTCHA to protect forms on the website against automated requests, spam, bots and other forms of abuse.

When this service is used, Google may process certain technical information necessary to determine whether an interaction has been performed by a real user or an automated system.

Google reCAPTCHA is used for the purpose of protecting the website and its forms against abuse.

9. WEBSITE FORMS

Mountain Talk provides forms for enquiries, contact requests and registration for certain programmes and events.

The use of a form does not necessarily mean that additional tracking cookies are used.

However, services associated with a form for security, spam prevention, analytics or conversion measurement may use cookies or similar technologies in accordance with your consent choices.

10. NEWSLETTER SUBSCRIPTION

The website may provide visitors with the option to voluntarily subscribe to the Mountain Talk email newsletter.

When you subscribe, the email address you provide may be used to send news, information about upcoming programmes and events, offers and other content that you have chosen to receive.

An external service provider may be used for the technical management and delivery of the newsletter. Information about the specific provider and the processing of personal data in connection with the newsletter is provided in the applicable privacy information or Privacy Policy.

Subscribers may unsubscribe using the unsubscribe mechanism provided in the relevant email communications.

11. THIRD-PARTY SERVICES

Depending on the functionality used on the website, Mountain Talk may use third-party services including:

• Google – Google Analytics 4, Google Ads, Google tag/Google Tag Manager, YouTube and Google reCAPTCHA;
• Meta Platforms – Meta Pixel and technologies associated with advertising campaigns on Facebook and Instagram;
• newsletter service provider – where an external platform is used to manage and send the newsletter.

These third parties may process information in accordance with their own terms and privacy policies.

12. COOKIES AND TECHNOLOGIES USED

The specific cookies used may vary depending on the website configuration, your consent choices and the services currently in use.

13. MANAGING YOUR CONSENT

When you first visit the website, you are given the opportunity to make a choice regarding the use of non-essential cookies and technologies.

You may:

• accept all non-essential cookies;
• reject non-essential cookies;
• manage your choices by category.

Strictly necessary cookies remain active where they are required for the operation of the website or for providing a service specifically requested by you.

Consent for other categories may subsequently be changed or withdrawn through the cookie settings available on the website.

14. BROWSER SETTINGS

You can also manage or delete cookies through your browser settings.

Most browsers allow you to:

• view stored cookies;
• delete cookies;
• block certain or all cookies;
• change how websites are allowed to store data on your device.

Restricting strictly necessary technologies through your browser settings may prevent certain parts of the website from functioning correctly.

15. RETENTION PERIOD

The retention period depends on the specific cookie and its purpose.

Some cookies are used only for the current browsing session, while others are stored for a predetermined period or until they are deleted.

Where a detailed cookie list is available through the website's consent management system, the specific retention period may be provided for each individual cookie.

16. CHANGES TO THIS POLICY

Mountain Talk Ltd. may periodically update this Cookie Policy when there are changes to the technologies, providers, website functionality or applicable requirements.

The current version will be published on this page together with the date of the latest update.